![]() In Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck, the authors, in an entertaining but informative way give the readers a fascinating insight into an important area of human behaviour that goes onto show how sticky messages derive their power from a set of six traits. Isn't it a wonder that urban legends, bogus health scares and conspiracy theories float around with the least effort amongst people while important path-breaking ideas by businessmen, politicians, teachers, journalists and others find it so hard to be heard or "stick"? The authors Chip and Dan, over a 10 year period of study, have discovered the answer to this question and what makes certain ideas stick in a person's mind while others slip away into oblivion. The authors present to readers the key principles of winning ideas and ways by which they can be used to make their messages stick. ![]() Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck is a book that promises to change the reader's way of communicating ideas. ![]()
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